Winter has long been considered the ‘poor cousin’ of the selling seasons, but there are a multitude of reasons why sellers may consider listing their home for sale in the cooler months.
More and more, ‘traditional’ times to sell are becoming redundant with vendors listing their homes for sale based on their personal circumstances and their own individual timeframes and priorities.
PROS
Less stock, more buyer competition
One of the biggest advantages of listing your home for sale in winter is the traditionally low stock levels. The lack of availability means less competition for sellers, which may result in elevated interest in your home from prospective buyers.
More serious buyers
Buyers on the hunt for a new home in winter are generally more motivated due to the low stock levels and may be willing to pay over the asking price, especially if you have what they want and they’re keen to seal a deal before the typical peak selling season in spring. Buyers willing to brave the cooler weather, rain and storms are also likely to be more genuine so they will be driven to buy.
Create a cosy appeal
Presenting your home for sale in winter might win you some points, especially if you nail the cosiness factor. There is nothing is more inviting than a raging open fire on a cold and blustery winter’s day so light the fire to create a cosy vibe or bake a cake to get that alluring waft through your home on days when you open for inspection.
CONS
Slower market
Many buyers go into hibernation in winter so the winter market is traditionally slower and it may take you longer to sell. Inclement weather may also be a turn-off for buyers attending open inspections.
Let there be light
Winter can be dreary at the best of times so if you’re looking at a winter sale, maximise light and warmth in your home so it does not appear dark, drab and cold. Open all your curtains and blinds, give your windows a clean and switch on all the lights and lamps.
More maintenance
Your garden may have seen better days with the annual infestation of winter weeds, so you’ll need to dedicate some time to a yard clean-up before you list your property for sale – and factor in that you might need to get it all done in the rain or cold conditions.
Muddy inspections
Hosting home opens when it’s raining isn’t going to do the presentation of your home any favours. It’s highly likely buyers inspecting your home will traipse through your property with wet or muddy feet, sandy shoes and the wind will blow leaves and debris in and around the place. Think about providing an umbrella stand, coat rack and perhaps a polite sign at the front door asking buyers to remove their shoes to save your carpets and floors from being trashed in the process.